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Haile Shaw & Pfaffenberger Attorneys at Law

How to Maintain Your Company’s Reputation

company's reputation

Recently, the importance of a company’s reputation has become increasingly apparent, as companies such as PepsiCo and United Airlines have had to cultivate their responses to crises in order to maintain or in their case, build up their reputations after taking a huge hit. Hopefully, your business or corporation never has to deal with any PR crisis, but it’s always smart to be prepared. Let’s discuss how your business can maintain a positive reputation from the very beginning and avoid corporate crisis management.

Importance of Business Reputation

Whether you own a small business of just five employees or a fortune 500 company, maintaining a solid reputation is vital to its success. Reputation after all, is a combination of what your business does and what people say about you. Here’s how you can help people see your business in the best light possible.

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Company Ethics

Make sure your company has strong ethics. Is your company trustworthy and does it keep its promises? Also known as business ethics, it is a form of applied ethics or professional ethics that examines ethical principles and moral that arise in a business environment. It is relevant to the conduct of the entire organization as well as each individual.

Reliable Company

Be a business that people can rely on. What is a reliable business? If you say you always offer free shipping, always offer free shipping. Be a company that stands behind its products and services and that provides consistent service. If a customer reaches out to your company via social media – respond through social media. Not only does that seem like that is what they are comfortable with but it will also show other customers that you are invested in quality customer support. A reliable company continually builds a positive relationship with its customers and maintaining the company’s reputation.

Community Investment

Make sure to invest in your community. It’s 2017, if a company seems like it lacks social responsibility, that company usually doesn’t last very long. People like seeing businesses that support good causes and a great community investment plan can positively impact your company’s reputation. It doesn’t have to be political but invest in your community and the community will invest in you.


Be a company that is structurally strong. Is your business well managed by high-quality people? You want to be the company that its employees are consistently talking highly of. Making sure you represent your company in a reasonable and approachable way is also beneficial to not only customers but also future employees.

Business Growth

Make sure your business’s financial performance is continuously growing. This is pretty much the ROI of the above steps. If your business has a record of profitability then people will feel more confident in investing in you. When your business offers high quality products and services, your company is innovative and your employees are happy and knowledgeable, the customer service will be excellent and so will your company’s reputation.

Corporate Crisis Management

If you find your business’s reputation under attack and it’s because of something you’ve done the best thing to do is apologize when you screw up. Apologies can’t be rushed, hurried or awkwardly handled.

North Palm Beach Corporate and Business Law

A carefully planned legal strategy is a hallmark of risk and reputation management and an important element of any business or corporate entity. Our North Palm Beach law firm provides skilled legal advice in all aspects of Corporate and Business law. We take the time to learn about your business in order to provide efficient, results-oriented legal services specifically tailored to your company’s specific needs. If you’re in need of legal services for your business, contact us for a corporate attorney immediately. We’re hear to assist you and your company’s reputation.

Give us a call today. 561.627.8100

Sources: http://www.instituteforpr.org/reputation/

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